Leveraging Influence with Machine Learning Robots
Don’t worry Stephen Hawkins Artificial Intelligence (AI) or machine learning robots should not be feared, truly smart influencers are already using AI to forge a better and more personal relationship with customers. It’s already making a big difference to marketing communications and product design — and it’s going to expand exponentially.
The goal: automated but personalized and relevant interactions that foster value-generating relationships. Robots will help people learn new things, manage their time, provide financial and fashion advice or guide people to live a healthier, better and happier life.
As (AI) machine learning robots evolve more broadly, it will reach the potential of human-level brain intelligence, that can reason, respond and react like a human being. The engagement opportunities are endless, building emotional connections with audiences through robots that have personality, sentience and multi-dimensional capabilities.
While it may sound like a science fiction storyline, the brand associated with a robot is highly likely to impact human decisions; just like celebrity endorsements or content marketing does today.
We have the movie-induced visions of robots taking over the world, creating a society with no humanity or culture or displacing humans completely, but the possibility of replacing the Kardashians’ makes the risk worth it. Imagine a future where a person wants to lose weight; they could seek out a robot that embodies a healthy lifestyle— a Jenny Craig robot perhaps. Or a Marvel Ironman fan might seek a robot that simulates the character Jeeves. Maybe CNN decides to replace current anchors for better robots.
While it may sound like a science fiction storyline, the brand associated with a robot is highly likely to impact human decisions; just like celebrity endorsements or content marketing does today. The benefit is not about the technological savvy — it’s about lifestyle benefits.
Dear savvy humans, it’s time to move forward with machine learning robots. Commercial, cultural entities, and brands will play an important role in the evolution of robots that will convey message, provide utility or entertainment. Those robots that provide a narrow scope of benefits today will most likely transform and evolve into the ones that we will trust to help make significant decisions in the near future.